ASAP Rocky, a Burberry scarf and the ‘road back to authenticity’

Quick Summary:

CEO Joshua Schulman’s turnaround plan focuses on the outerwear and scarf categories — and it might be working.

By November, Burberry reported revenue for the first half of the fiscal year was down 22% year over year to 1.1 billion pounds, or about $1.4 billion at the time, with retail revenue dipping 21% and wholesale decreasing 30%.

The announcement of Schulman’s appointment came the same day the company reported a retail revenue decline of 22% in the first quarter of fiscal 2025, underscoring a particularly rough period as consumer demand dipped.

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Article Details

Author / Journalist: Kaarin Moore

Category: EconomyBusiness

Markets: United States

Topics: Turnaround Brand Luxury Retail Burberry Segment Scarf Customer Schulman World Company

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-01-14 @ 12:38:00 (1 days ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 769 words

Reading Time: 5 minutes read

Sentences: 30 lines

Sentence Length: 26 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 25158663

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