As the Taylor Swift Eras Tour Ends, a National Study Projects Nearly $7 Billion in Economic Impact Across North America in 2023 and 2024

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National study of concertgoers shows more than $2 billion spent on tickets, $1.95 billion on travel, $1.9 billion on outfits & merchandise, and $544 million spent on food & beverageNEW YORK, Dec.09, 2024 (GLOBE NEWSWIRE) -- As the Taylor Swift The Eras Tour concludes, a new study by online research, insights and experience company QuestionPro finds concertgoers in 2024 are spending about $1,572 per show for the full experience, including tickets, travel/lodging, costumes, merchandise, food/beverage and other event-related expenses.

When compared to the 2023 North American tour dates, the results of this 2024 analysis reveal a notable $268.59 (~21 percent) year-over-year increase in the average consumer spending among concertgoers.

But the number of people who went multiple times, who ranked it nearly perfect score, and who are willing to shell out hundreds more for another chance to see her is really unprecedented.” QuestionPro conducted an analysis on the financial impact for the final leg (May-December 2024) of Taylor Swift’s Eras Tour, specifically focusing on attendees' spending behaviors.

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Author / Journalist: QuestionPro

Category: Technology

Markets: ChinaAustraliaCanadaIndiaJapanMexicoOmanUnited Arab Emirates

Topics: Billion Questionpro North Experience 2023 Spending American Eras 2024 Study Tour

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Article Type: News Report

Published On: 2024-12-09 @ 13:00:00 (2 weeks ago)

News Timezone: GMT +8:00

News Source URL: globenewswire.com

Language: English

Article Length: 738 words

Reading Time: 5 minutes read

Sentences: 27 lines

Sentence Length: 28 words per sentence (average)

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Copyright Owner: © GlobeNewswire

News ID: 24276751

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