Arothinking Targets Vietnam as Core Market for AI and XR Education in Global Expansion Push

Arothinking Co., Ltd., a South Korea-based innovator in AI and XR (Extended Reality) education solutions, has set its sights on Vietnam as a pivotal market in its 2025 global expansion strategy.

Founded in 2018, the company specializes in immersive learning tools tailored for early childhood and primary learners, blending cutting-edge technology with educational content.

Arothinking’s Strategic Focus on Southeast Asia

This move highlights Vietnam’s growing importance as a hub for educational technology in Southeast Asia, a region experiencing rapid digital transformation.

The company’s decision to prioritize Vietnam stems from the country’s young, tech-savvy population and increasing government support for digital education initiatives.

Historically, Vietnam has faced challenges in access to quality education in rural areas, but recent investments in tech infrastructure have paved the way for innovative solutions like Arothinking’s offerings.

Impact on Vietnam’s Education Landscape

By introducing AI-driven personalized learning and XR-based immersive experiences, Arothinking aims to bridge educational gaps and enhance student engagement across the country.

The potential impact is significant, as these technologies could redefine how subjects like science and mathematics are taught, making abstract concepts more tangible through virtual simulations.

Looking ahead, Arothinking’s entry into Vietnam could inspire other edtech firms to explore this emerging market, potentially accelerating the adoption of digital tools in schools.

Global Expansion and Future Prospects

Beyond Vietnam, Arothinking is eyeing other Southeast Asian nations, signaling a broader ambition to dominate the global edtech space by leveraging AI and XR innovations.

The company’s expansion aligns with global trends, as the education sector is projected to reach $10 trillion by 2030, driven by technology and population growth in developing regions, according to industry reports.

However, challenges remain, including the need to adapt content to local languages and curricula, as well as ensuring affordability for widespread adoption in markets like Vietnam.

Ultimately, Arothinking’s bold push into Vietnam marks a promising step toward transforming education worldwide, with the potential to shape the future of learning for generations to come.