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Quick Summary:

Brand purpose and value creation are two things that go hand in hand for a successful and sustainable business.

A business does not sustain for long, based purely on the sole purpose of making money, instead of solving problems.

It’s not as simply as bundling a bunch of products and calling it a fancy name as that is ultimately still product pushing; worse, it’s pushing a bunch of products now that might not even be what they want or need.

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Article Details

Author / Journalist: Jaslyin Qiyu

Category: StartupsTechnology

Markets: Singapore

Topics: Singapore Community Global Mad About Marketing Consulting Media

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-12-16 @ 02:00:17 (16 hours ago)

News Timezone: GMT +8:00

News Source URL: e27.co

Language: English

Article Length: 466 words

Reading Time: 3 minutes read

Sentences: 1 lines

Sentence Length: 466 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © e27

News ID: 24423871

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About e27

Main Topics: StartupsTechnology

Official Website: e27.co

Update Frequency: 9 posts per day

Year Established: 2006

Headquarters: Singapore

News Last Updated: 9 hours ago

Coverage Areas: Singapore

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #10

Publisher Details

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