Are the glory days of direct to consumer brands over?

Quick Summary:

Direct-to-consumer (DTC) businesses sell directly to customers online, bypassing the "middlemen” of wholesalers and retailers.

This allows them to control the user experience, collect first-party shopper data and increase margins.

With customers and manufacturers now keen on interacting, we are seeing massive growth in D2C channels.

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Article Details

Author / Journalist: Anu Shah

Category: StartupsTechnology

Markets: Singapore

Topics: E-commerce Community Finance Consumer Marketing Consumer

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-10-29 @ 02:00:14 (4 days ago)

News Timezone: GMT +8:00

News Source URL: e27.co

Language: English

Article Length: 605 words

Reading Time: 4 minutes read

Sentences: 2 lines

Sentence Length: 303 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © e27

News ID: 23367264

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About e27

Main Topics: StartupsTechnology

Official Website: e27.co

Update Frequency: 7 posts per day

Year Established: 2006

Headquarters: Singapore

News Last Updated: 11 hours ago

Coverage Areas: Singapore

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #10

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