Are brands ready for the future of loyalty?

Quick Summary:

Forced to adjust to socio-economic circumstances beyond their control and armed with technology that gives them more access to expertise than ever, consumers today are developing a stronger sense of self-reliance.

Accenture’s research shows that nearly three-quarters of consumers in the Asia Pacific feel empowered to make key decisions in their own lives.

Web3-enabled communities and tokens are just vehicles— customers will buy a benefit that they have deemed relevant to stay in their unpredictable lives.

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Article Details

Author / Journalist: Jussi Edlund

Category: StartupsTechnology

Markets: Singapore

Topics: Web3 E-commerce Gaming Consumer Accenture Deeptech Community

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-07-27 @ 02:00:18 (18 hours ago)

News Timezone: GMT +8:00

News Source URL: e27.co

Language: English

Article Length: 734 words

Reading Time: 5 minutes read

Sentences: 1 lines

Sentence Length: 734 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © e27

News ID: 21788299

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About e27

Main Topics: StartupsTechnology

Official Website: e27.co

Update Frequency: 7 posts per day

Year Established: 2006

Headquarters: Singapore

News Last Updated: 16 hours ago

Coverage Areas: Singapore

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #10

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