Apple's Shift Toward More Staggered Releases Could Bring More Innovation and Less Predictability

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Apple's Shift Toward More Staggered Releases Could Bring More Innovation and Less Predictability - MacRumors

Quick Summary:

Gurman suggests that Apple Intelligence is evidence that Apple is "ever-so-slightly" moving away from a big fall launch for its hardware and software products.iOS 18 and macOS Sequoia debuted without any Apple Intelligence features, despite the fact that Apple Intelligence was a key focal point of ‌iOS 18‌ at the Worldwide Developers Conference, and heavily advertised for the new iPhone 16 models.

Apple appears to be slowly moving away from regular, timed hardware and software releases that come on an annual basis, instead favoring more of a staggered product release cycle, Bloomberg's Mark Gurman highlighted in his most recent Power On newsletter.

Apple has delayed some software features in the past, introducing them in later updates, but with Apple Intelligence, Apple announced everything well in advance and made it clear that the software updates would roll out over time.