Apple's iPhone 16 Launch: JPMorgan Says 'Staggered Pricing Approach' Could Offset Rising Chip, Memory Costs

Quick Summary:

According to Chatterjee, "We expect a staggered pricing approach with the new lineup, i.e., pricing being maintained for the more elastic base model and Plus model relative to iPhone 15 despite the inclusion of the AI features".

While the base iPhone 16 and Plus models are expected to maintain their previous pricing at $799 and $899 respectively, the Pro models could see a price bump.

JPMorgan analyst Samik Chatterjee stresses that "pricing of iPhones to be a key watchpoint with premiumization expected for the less price-elastic high-end Pro models".

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Author / Journalist: Surbhi Jain

Category: Technology

Markets: United States

Topics: Top Stories Analyst Color Stories That Matter Analyst Ratings AAPL Expert Ideas Trading Ideas Artificial intelligence Tech US0378331005 Benzinga Consumer Tech AI Long Ideas

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Article Type: News Report

Published On: 2024-09-09 @ 12:27:19 (11 hours ago)

News Timezone: GMT +8:00

News Source URL: benzinga.com

Language: English

Article Length: 393 words

Reading Time: 3 minutes read

Sentences: 18 lines

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Copyright Owner: © Benzinga

News ID: 22424636

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