Apple will never stop thinking about making a TV

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TechCrunch 11h ago

Apple will never stop thinking about making a TV - TechCrunch

Quick Summary:

Before his death in 2011, co-founder Steve Jobs famously told biographer Walter Isaacson that he’d "finally cracked it,” but no full-fledged Apple TV (as opposed to the Apple TV set-top box) has emerged in the years since.

It’s not exactly a secret that Apple has explored the possibility of building a television.

Now, with the company developing a number of smart home devices (including a wall-mounted tablet), Gurman reports that a full-fledged Apple TV is once again on the table — though executives could be dissuaded once again by those same market and cost factors.