Apple Pulls Latest Ad After Criticism Over Depiction of Thailand

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Apple Pulls Latest Ad After Criticism Over Depiction of Thailand - MacRumors

Quick Summary:

Apple’s latest short film commercial 'The Underdogs: OOO (Out Of Office)' that aims to represent its gadgets filmed in Thailand has sparked criticism among Thai people as the commercial portrays Thailand in a low-tech and underdeveloped mood and tone, using a warm colour in… pic.twitter.com/yYgAXCDFUd— Bangkok Post (@BangkokPostNews) July 26, 2024 Thai House of Representatives Committee on Tourism spokesperson Sattra Sripan called for a boycott on Apple over the video.

Apple today issued an apology to Thailand for the way the country was portrayed in a July "The Underdogs" short film, and the video has also been removed from Apple's YouTube channel.

Thai residents found the depiction of Thailand offensive, and took to social media to criticize Apple for portraying the country with outdated stereotypes.