Apple misses out on big 2024 smartphone market rebound, says IDC

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The Straits Times 5h ago

Apple misses out on big 2024 smartphone market rebound, says IDC - The Straits Times

Quick Summary:

The latest study highlights the uneven recovery of the smartphone market.

Lengthening times between upgrades, market saturation in developed economies and a rapidly growing trade in used smartphones are seen as the major factors contributing to stagnation.

Brands like Xiaomi and Huawei Technologies are pouring investment into hardware and designing their own processors – in a bid to mitigate the threat or effects of US sanctions while customising their designs for AI use cases.