Apple Looking to License More Movies to Expand Apple TV+ Library

Quick Summary:

While ‌Apple TV+‌ has seen some success with original series such as "Ted Lasso" and "The Morning Show," these hits have been relatively few and far between, and the service has struggled to match the extensive catalogs of competitors like Netflix and Disney+.‌Apple TV+‌ launched in November 2019, positioning itself as a premium service with a slate of high-quality, original content.

Apple has traditionally focused on original productions for its streaming platform, but it is increasingly looking to expand its offerings by acquiring programming from the extensive libraries of established studios, sources familiar with the matter claim.

Despite receiving critical acclaim and numerous awards, including 72 Emmy nominations this year, ‌Apple TV+‌ has not garnered the same subscriber base as its competitors.

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Article Details

Author / Journalist: Hartley Charlton

Category: Technology

Markets: United StatesChina

Topics: Bloomberg Apple TV Plus

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-07-18 @ 07:37:21 (1 days ago)

News Timezone: GMT +8:00

News Source URL: macrumors.com

Language: English

Article Length: 1108 words

Reading Time: 7 minutes read

Sentences: 70 lines

Sentence Length: 16 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © MacRumors

News ID: 21677088

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