Apple Intelligence Isn't Driving iPhone Upgrades

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MacRumors 20h ago

Apple Intelligence Isn't Driving iPhone Upgrades - MacRumors

Quick Summary:

The delay between the ‌Apple Intelligence‌ introduction in June 2024 and a launch even after ‌iPhone 16‌ models came out was a contributing factor, and ‌Apple Intelligence‌ "appeal has significantly declined" compared to cloud-based services like ChatGPT.

As such, it should be cautious of potential downside risks created by earlier market over-optimism.‌Apple Intelligence‌ was the main focus of iOS 18, but when the ‌iPhone 16‌ models launched in September, there were no ‌Apple Intelligence‌ features available.

A December survey suggested that many iPhone users feel that ‌Apple Intelligence‌ has added little or no value to their ‌iPhone‌ experience, though that sentiment could change as ‌Apple Intelligence‌ matures.