Apple Hit With $162 Million Fine Over App Tracking Transparency

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MacRumors 3d ago

Apple Hit With $162 Million Fine Over App Tracking Transparency - MacRumors

Quick Summary:

The French regulator concluded that the way Apple deployed its ATT feature constitutes an abuse of market dominance, finding that the system unnecessarily complicated the process for users to opt out of tracking and unfairly disadvantaged third-party developers and advertising providers.

In its published decision, the authority said that the system was "neither necessary nor proportionate to the company's stated goal to protect user data" and added that the method Apple used to prompt consent introduced unnecessary friction for third-party developers.

Authorities in Germany, Italy, Romania, and Poland have opened similar probes to examine whether the privacy feature violates competition rules by impeding access to essential data for advertising while reinforcing Apple's own position in the digital ad market.