Apple Hardware Now Lasts Longer And This Is Making The iPhone Maker Pivot Toward AI And Software, Says Mark Gurman

Quick Summary:

This trend has led to a decline in sales over the past six quarters, but it has also opened up opportunities for Apple to focus on software and AI. The upcoming iPhone 16 lineup, for instance, will not feature significant hardware changes but will require a recent model for users to access new Apple Intelligence features.

What Happened: In his latest weekly “Power On” newsletter, Bloomberg columnist Mark Gurman said that Apple’s devices are now designed to last longer, making it harder to entice consumers to upgrade regularly.

Apple Inc. (NASDAQ:AAPL) is reportedly focusing more on artificial intelligence and software as its hardware innovation slows down.

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Article Details

Author / Journalist: Ananya Gairola

Category: Technology

Markets: United States

Topics: News Benzinga AAPL US0378331005 Media Appleverse Artificial intelligence Stories That Matter Hardware Mark Gurman Tech Benzinga neuro

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-07-01 @ 02:20:49 (2 days ago)

News Timezone: GMT +8:00

News Source URL: benzinga.com

Language: English

Article Length: 431 words

Reading Time: 3 minutes read

Sentences: 16 lines

Sentence Length: 27 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Benzinga

News ID: 21434602

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