Anthropic bets on personalization in the AI arms race with new ‘styles’ feature

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VentureBeat 16h ago

Anthropic bets on personalization in the AI arms race with new ‘styles’ feature - VentureBeat

Quick Summary:

The move comes as enterprise AI adoption accelerates, with companies seeking ways to standardize AI interactions across their organizations.

Anthropic’s styles feature might seem like a modest update, but it signals a deeper understanding of what enterprises really need from AI: not just intelligence, but intelligence that speaks their language.

The new “styles” feature, launching today on Claude.ai, enables users to preset how Claude responds to queries, offering formal, concise, or explanatory modes.