Alipay+ Partners with New York Liberty in Multiyear Sponsorship Deal to Boost Women's Basketball

In a groundbreaking move, Ant International’s Alipay+, a Singapore-based cross-border fintech platform, has announced a multiyear sponsorship partnership with the New York Liberty, the 2024 WNBA Champions.

This deal, unveiled on December 19, 2025, positions Alipay+ as an Official Sponsor and Innovation Partner for Sustainability of the storied basketball franchise.

Driving Community Impact Through Sports

The partnership extends beyond the court, focusing on community empowerment, environmental sustainability, and youth development initiatives in New York City.

Keia Clarke, CEO of the New York Liberty, emphasized that this collaboration with Alipay+ is an investment in the future of the city and its people, highlighting shared values of innovation and social impact.

A Historic Franchise Meets Global Fintech

The New York Liberty, recently crowned as the world’s most valuable women’s sports team, has seen a remarkable resurgence under the ownership of Joe and Clara Wu Tsai since 2019, including their first WNBA championship in 2024.

This sponsorship aligns with Alipay+’s broader global push, following their designation of Liberty star Sabrina Ionescu as a global brand ambassador earlier in December 2025.

With ties to Alibaba, co-founded by Joe Tsai, Alipay+ brings a unique synergy to the partnership, blending financial technology with the growing influence of women’s sports.

Impact on Women’s Basketball and Beyond

The deal is poised to elevate the visibility of women’s basketball, a sport gaining unprecedented attention and investment, by leveraging Alipay+’s international reach to attract new fans and sponsors.

Historically, the WNBA has faced challenges in securing major corporate partnerships, making this collaboration a significant milestone for the league’s financial and cultural growth.

Looking ahead, experts predict such partnerships could pave the way for enhanced player programs, better facilities, and increased global exposure for teams like the Liberty.

Alipay+’s commitment to sustainability also hints at future initiatives that could set a precedent for eco-friendly practices in professional sports arenas.

For now, fans and stakeholders alike are eager to see how this alliance between a fintech giant and a basketball powerhouse will unfold in the coming years.