Analysis:Google ad tech trial outcome no death blow, win or lose

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Analysis:Google ad tech trial outcome no death blow, win or lose - Channel News Asia

Quick Summary:

SAN FRANCISCO - As Google's trial on allegations of building an illegal monopoly in advertising technology nears its close, experts said the financial risk of losing the case is minimal for the tech giant best known for its search engine. The U.S.

The Justice Department is seeking, at a minimum, the divestiture of Google Ad Manager, a platform within the Network division.

Guggenberger cautioned it's too early to predict the extent of impact, which would be contingent on a court ruling in favor of the DOJ, the resultant remedies and Google's execution of its restructure.