An ad giant wants to control your next TV’s operating system

Quick Summary:

Sonos is rumored to be building a streaming box running The Trade Desk's OS.

Now, an ad tech giant is planning to become a TV OS provider itself.

That trend has pushed TV OS operators, from Vizio and Roku to Samsung and LG, to seek new ways to incorporate ads and tracking into their TV software.

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Article Details

Author / Journalist: Scharon Harding

Category: Technology

Markets: United States

Topics: Tech Ads Sonos Software TVs

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-21 @ 18:57:09 (15 hours ago)

News Timezone: GMT -5:00

News Source URL: arstechnica.com

Language: English

Article Length: 158 words

Reading Time: 1 minutes read

Sentences: 34 lines

Sentence Length: 5 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Ars Technica

News ID: 23743518

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About Ars Technica

Main Topics: Technology

Official Website: arstechnica.com

Update Frequency: 14 posts per day

Year Established: 1998

Headquarters: United States

News Last Updated: 11 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT -5:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #32

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