Amazon’s holiday campaign spotlights classic song, acts of kindness

Quick Summary:

“What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.

The 90-second cut of the spot will also run on Prime Video, which began carrying commercials in January as part of Amazon’s bigger push into video advertising.

Amazon’s in-house team is behind “Midnight Opus,” which was developed in collaboration with production shop Hungry Man and directed by Wayne McClammy.

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Article Details

Author / Journalist: Peter Adams

Category: EconomyBusiness

Markets: United StatesAustriaBelgiumFranceGermanyIrelandItalyNetherlandsSpainSweden

Topics: Stage Janitor’s Dreams Campaign World Amazon’s Love Amazon Needs Holiday “what

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-05 @ 11:52:00 (18 hours ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 416 words

Reading Time: 3 minutes read

Sentences: 18 lines

Sentence Length: 24 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 23436090

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