Amazon unboxes advertiser capabilities spanning AI, DSP and insights

Quick Summary:

The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers utilize its ad services.

Additionally, Amazon will expand ads on Prime Video, which began rolling out in January, to Brazil, India, Japan, the Netherlands and New Zealand in 2025.

Amazon holds a leading position in the growing retail media space due in large part to its ability to meet consumers across the purchase journey.

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Article Details

Author / Journalist: Chris Kelly

Category: EconomyBusiness

Markets: United StatesAustraliaAustriaBrazilCanadaFranceGermanyIndiaItalyJapanMexicoNetherlandsNew ZealandSpain

Topics: Product Campaign Amazon Studio Amazon’s Video Audio Creative Other Advertisers Help

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-10-16 @ 12:03:00 (16 hours ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 583 words

Reading Time: 4 minutes read

Sentences: 26 lines

Sentence Length: 23 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 23090793

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About Retail Dive

Main Topics: EconomyBusiness

Official Website: retaildive.com

Update Frequency: 9 posts per day

Year Established: 2012

Headquarters: United States

News Last Updated: 15 hours ago

Coverage Areas: United States

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Publication Timezone: GMT +8:00

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