Under the project, Korea-based beauty product manufacturers and sellers will receive comprehensive aids from Amazon in partnership with the country’s related state agencies and associations in product planning, manufacturing, packaging, branding and global marketing.“K-Beauty is making great strides in the global market with their outstanding quality, customer-centered product lineups and the expansion of their brand experience,” Hannah Shin, head of Amazon Global Selling Korea, said at a press conference on Wednesday.“Amazon will help more Korean sellers venture into overseas markets by sharing its insights and know-how earned from the success story of K-beauty.” The US electronic marketplace giant’s K-beauty project comes after Korean cosmetics products’ global sales on Amazon.com jumped 78% last year from the prior year.
Amazon bets big on Korean beauty products in the US online marketplace with big growth potential.“If K-beauty steps up its effort further with its great potential, we may see the birth of several globally famous Korean beauty brands in the next three to five years,” said Shin.“Global demand for Korean cosmetics has grown lately but many (Korean beauty) brands still focus on the Korean market” partly due to challenges in exporting their products, added Shin.
Amazon Global Selling Korea, the Korean operation of Amazon’s business arranging individual sellers’ expansion into global markets, announced on Wednesday that it will launch a special project, dubbed as Project K-Beauty Go Big, for Korean cosmetics manufacturers.
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