Amazon targets influencer reviews on TikTok, YouTube, Instagram

Quick Summary:

Amazon.com Inc is asking online shoppers to provide information about product testimonials they’ve posted on TikTok, YouTube and Instagram, suggesting the ecommerce giant is more aggressively targeting paid reviews that merchants can use to gain a competitive edge.

Paying for reviews is especially tempting during the competitive holiday shopping season, when online merchants often generate most of their sales and profit.

A successful paid review campaign during the busy holiday period can boost sales of obscure products before the paid testimonials can be detected and eliminated.

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Article Details

Author / Journalist: Spencer Soper

Category: EconomyBusiness

Markets: MalaysiaAustraliaSpain

Topics: Social media E-Commerce /Tech/Tech News Internet

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-12-12 @ 15:00:00 (2 hours ago)

News Timezone: GMT +8:00

News Source URL: thestar.com.my

Language: English

Article Length: 581 words

Reading Time: 4 minutes read

Sentences: 23 lines

Sentence Length: 26 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © The Star

News ID: 24370525

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About The Star

Main Topics: EconomyBusiness

Official Website: thestar.com.my

Update Frequency: 35 posts per day

Year Established: 1971

Headquarters: Malaysia

News Last Updated: 19 minutes ago

Coverage Areas: Malaysia

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Local / Regional

News Language: English

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Website Security: Secure (HTTPS)

Publisher ID: #22

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