Amazon Prime Video Ramps Up Ads, Taking on Netflix and Disney+ in Streaming Battle

Quick Summary:

Com Inc (NASDAQ:AMZN) targets more advertisements across its television shows and movies on Prime Video in 2025, taking a cue from Netflix Inc (NASDAQ:NFLX) and Walt Disney Co (NYSE:DIS) Disney+, the Financial Times cites Kelly Day of Prime Video International.

Discovery, Inc (NASDAQ:WBD) Max, Paramount Global (NASDAQ:PARA) Paramount+, and Disney+’s cheaper ad-supported tier bears testimony to the popularity that Amazon proposes to mint now.

Day told FT that Amazon had ramped up spending on Prime content, including more on live sports rights, like its rivals.

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Author / Journalist: Anusuya Lahiri

Category: Technology

Markets: United States

Topics: Top Stories Media Tech News DIS Benzinga WBD US0231351067 Briefs Stock Battles US2546871060 AMZN US64110L1061 BZ Data Project NFLX PARA

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-10-03 @ 12:02:48 (11 hours ago)

News Timezone: GMT +8:00

News Source URL: benzinga.com

Language: English

Article Length: 394 words

Reading Time: 3 minutes read

Sentences: 19 lines

Sentence Length: 21 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Benzinga

News ID: 22863317

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