Amazon offers ad tech to retailers in retail media land grab

Quick Summary:

The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce sites.

Neil Folgate, senior vice president of global marketing at iHerb, said that the service is “driving stronger engagement and conversions” in a press statement.

Attendees walk through an expo hall at AWS re:Invent 2023, a conference hosted by Amazon Web Services, at The Venetian Las Vegas on November 28, 2023, in Las Vegas, Nevada.

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Article Details

Author / Journalist: Peter Adams

Category: Business

Markets: United States

Topics: E-commerce Retailers Retail Brands Registered Campaigns Techtarget Service Amazon Data Media

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-01-15 @ 09:44:00 (19 hours ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 523 words

Reading Time: 3 minutes read

Sentences: 20 lines

Sentence Length: 27 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 25178474

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About Retail Dive

Main Topics: Business

Official Website: retaildive.com

Update Frequency: 8 posts per day

Year Established: 2012

Headquarters: United States

News Last Updated: 17 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

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Website Security: Secure (HTTPS)

Publisher ID: #97

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