Amazon is sitting on a Gen-Z goldmine that could be worth US$46bil

Quick Summary:

Amazon is quietly sitting on a US$46bil (RM215.11bil) product, Laura Martin, an analyst from Needham, wrote to investors on July 17.

Amazon first acquired Twitch in 2014 for about US$970mil (RM4.53bil), when Twitch had a revenue of about US$72mil (RM336.70mil), Martin wrote.

For Amazon as a whole, only 45% of its customer base is under 34, and most of them are female.“Endemic advertisers (ie, video games & accessories) that advertise on Twitch also buy ads on AMZN as well, and many of these advertisers would not be clients of AMZN without Twitch,” she adds.“Similarly, brands can buy ads in Twitch to access hard-to-reach young men, most of whom do not watch traditional TV.

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Article Details

Author / Journalist: Eva Roytburg

Category: EconomyBusiness

Markets: Malaysia

Topics: Streaming /Tech/Tech News Video games

Source Website Secure: Yes (HTTPS)

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Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-07-19 @ 15:14:00 (3 hours ago)

News Timezone: GMT +8:00

News Source URL: thestar.com.my

Language: English

Article Length: 1023 words

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News ID: 21682236

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