Amazon India records high growth in premium product sales during festivals

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Amazon India records high growth in premium product sales during festivals - Business Standard

Quick Summary:

Demand for premium products across categories, including television, smartphones, and large appliances, dominated the Diwali season sale during the Amazon Great Indian Festival (AGIF) 2024 that commenced from September 27, a senior company official said on Saturday.

Amazon India Vice President Saurabh Srivastava told PTI that the company recorded 10-times growth in Apple iPad sales and five-times growth in Samsung tablets during the Amazon Great Indian Festival (AGIF) 2024.

When we look at it, whether it is televisions or fashion and beauty, gaming laptops, home and kitchen appliances, we have seen a clear trend of premiumisation.