Amazon India records high growth in premium product sales during festivals

Quick Summary:

Demand for premium products across categories, including television, smartphones, and large appliances, dominated the Diwali season sale during the Amazon Great Indian Festival (AGIF) 2024 that commenced from September 27, a senior company official said on Saturday.

Amazon India Vice President Saurabh Srivastava told PTI that the company recorded 10-times growth in Apple iPad sales and five-times growth in Samsung tablets during the Amazon Great Indian Festival (AGIF) 2024.

When we look at it, whether it is televisions or fashion and beauty, gaming laptops, home and kitchen appliances, we have seen a clear trend of premiumisation.

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Article Details

Category: BusinessFinance

Markets: India

Topics: Festive season Director of Amazon Business Mitranjan Bhadur Amazon Amazon Business Discounts Customer base Amazon great Indian festival Amazon India Price reductions

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-03 @ 06:35:23 (4 days ago)

News Timezone: GMT +5:00

News Source URL: business-standard.com

Language: English

Article Length: 476 words

Reading Time: 3 minutes read

Sentences: 17 lines

Sentence Length: 28 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Business Standard

News ID: 23372534

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