Amazon India launches AI chatbot Rufus ahead of its festive sale event

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The story "Amazon India launches AI chatbot Rufus ahead of its festive sale event" was covered 1 weeks ago by Business Standard, a news publisher based in India.

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Amazon India launches AI chatbot Rufus ahead of its festive sale event - Business Standard

Quick Summary:

"Whether typing or speaking, customers can now enjoy a more intuitive shopping experience, further enhanced by AI-powered tools like personalised recommendations and Alexa for seamless shopping assistance," Saurabh Srivastava, Vice President, Categories, Amazon India said.

E-commerce major Amazon India has launched a new generative AI-powered conversational shopping assistant, Rufus, ahead of the start of its festive sale event.

Rufus enables natural language interactions within the Amazon app, making it easy to ask product-related questions, get recommendations, or compare products, the company said.