Amazon, Flipkart target small towns to expand personal care business

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The story "Amazon, Flipkart target small towns to expand personal care business" was covered 2 weeks ago by Business Standard, a news publisher based in India.

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Amazon, Flipkart target small towns to expand personal care business - Business Standard

Quick Summary:

Their objective is to tap into new customer bases in smaller cities and towns, while introducing fresh brands, capitalising on the rapid growth of this category, according to a report by Mint.

Manjari Singhal, head of business, FMCG and general merchandise at Flipkart, said the business has the potential to double its gross merchandise value in the next 4-5 years.

French company L'Oréal expects that 100 million new customers in India will start purchasing beauty products online over the next three to four years.