Amazon debuts virtual holiday shop

Quick Summary:

The immersive 3D shopping experience includes music, animations and a guided journey to help with product discovery.

Amazon’s AI Shopping Guides are part of the e-commerce company’s continued investments in artificial intelligence.

The campaign, dubbed “Midnight Opus,” follows a theater janitor with a passion for singing and features “What the World Needs Now Is Love” by Burt Bacharach and Hal David.

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Article Details

Author / Journalist: Tatiana Walk-Morris

Category: EconomyBusiness

Markets: United States

Topics: Shopping Store Virtual Experience Holiday Company Immersive Season Digital Shoppers Amazon

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-07 @ 12:20:00 (1 days ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 341 words

Reading Time: 2 minutes read

Sentences: 16 lines

Sentence Length: 22 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 23464891

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Main Topics: EconomyBusiness

Official Website: retaildive.com

Year Established: 2012

Headquarters: United States

News Last Updated: 1 days ago

Coverage Areas: United States

Ownership: Independent Company

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Publisher ID: #56

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