Amazon brings its Rufus AI shopping assistant to more international markets

Quick Summary:

The ecommerce giant has been widely considered to be playing catchup with its Big Tech brethren in the AI sphere, particularly against the backdrop of the generative AI hype these past couple of years.

Amazon is extending the availability of its AI-enabled shopping assistant, Rufus, to more markets in Europe and the Americas.

Paul is a senior writer based in London, focused largely (but not exclusively) on the world of UK and European startups.

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Article Details

Author / Journalist: Paul Sawers

Category: Technology

Markets: United StatesCanadaFranceGermanyIndiaItalySpain

Topics: Commerce AI shopping assistant AI Rufus Amazon

Source Website Secure: Yes (HTTPS)

News Sentiment: Positive

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-10-29 @ 16:43:48 (2 days ago)

News Timezone: GMT -5:00

News Source URL: techcrunch.com

Language: English

Article Length: 424 words

Reading Time: 3 minutes read

Sentences: 16 lines

Sentence Length: 27 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © TechCrunch

News ID: 23329437

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