Allsale, the lead K-beauty ambassador in US

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The story "Allsale, the lead K-beauty ambassador in US" was covered 6 hours ago by Korea Economic Daily, a news publisher based in South Korea.

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Allsale, the lead K-beauty ambassador in US - Korea Economic Daily

Quick Summary:

Allsale Corporation, a South Korean startup operating an influencer marketing platform, is in talks with investors to better support Korean cosmetics brands’ inroads into the US in collaboration with American influencers.“New marketing tools for brands are under development,” Mark Kim, the founder and chief executive of Allsale, said in an interview with The Korea Economic Daily late last month.

Allsale has decided to become a first mover to take advantage of TikTok Shop’s ascent, said Kim, adding that the Korean influencer management platform will also seek partnerships with other social media platforms to promote Korean beauty products.

PLATFORM AND PRODUCT DIVERSIFICATIONThe Korean startup is now exploring ways to use its affiliate brands' TikTok Shop content as social media ad content like Instagram ads to diversify its business portfolio, said Kim.