Allbirds Q4 sales plunge as shift from DTC takes a toll

Quick Summary:

The pain will steadily subside this year, however, as the footwear brand makes progress toward a more profitable distribution model, executives said.

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The painful turnaround at Allbirds serves as an indictment of sorts of the direct-to-consumer model that once seemed destined to disrupt retail.

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Article Details

Author / Journalist: Daphne Howland

Category: Business

Markets: United States

Topics: Distribution Allbirds Model Visits Stores Year Registered Analysts Brand Techtarget Growth

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-03-12 @ 12:11:00 (21 hours ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 503 words

Reading Time: 3 minutes read

Sentences: 18 lines

Sentence Length: 28 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 26923942

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Main Topics: Business

Official Website: retaildive.com

Update Frequency: 4 posts per day

Year Established: 2012

Headquarters: United States

News Last Updated: 22 hours ago

Coverage Areas: United States

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Publisher ID: #97

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