Alibaba to sponsor Lunar Year Spring Festival Gala to reach China’s thrifty consumers

Quick Summary:

The e-commerce giant is sponsoring the most-watched broadcast in the world, as it seeks to revive growth amid tough competition and a slowing economy.

Alibaba owns the South China Morning Post.

Several Chinese Big Tech firms jostled to sponsor the most-watched television broadcast in the world.

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Article Details

Author / Journalist: Ann Cao

Category: Business

Markets: Hong KongChina

Topics: Deal Giant Alibaba Show Chinese Partnership Platform Gala Group China E-commerce

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-12-04 @ 18:30:12 (15 hours ago)

News Timezone: GMT +8:00

News Source URL: scmp.com

Language: English

Article Length: 280 words

Reading Time: 2 minutes read

Sentences: 12 lines

Sentence Length: 24 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © SCMP

News ID: 24116582

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Official Website: scmp.com

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Year Established: 1903

Headquarters: Hong Kong

News Last Updated: 22 minutes ago

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Publisher ID: #42

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