Alibaba Cloud to live stream China’s Spring Festival television gala globally for first time

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Alibaba Cloud to live stream China’s Spring Festival television gala globally for first time - SCMP

Quick Summary:

The TV show, which airs on January 28, has been a Lunar New Year’s Eve tradition for millions of Chinese families since 1983.

Alibaba Cloud will deploy AI technology and its global cloud computing infrastructure to allow people around the world to watch the event “on the cloud”, according to the CMG statement, which did not disclose further details including the value of the deal.

In 2018, the gala attracted as many as 1 billion viewers.