AI, reels, WhatsApp drive customer engagement for auto dealership: Report

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AI, reels, WhatsApp drive customer engagement for auto dealership: Report - Business Standard

Quick Summary:

AI, reels, content creators, and WhatsApp are driving customer lead generation for automobile companies and their dealerships, according to a whitepaper by Meta and Federation of Automobile Dealers Associations.

"This whitepaper underscores the potential of AI, reels, and messaging platforms such as WhatsApp to strengthen customer relationships and drive growth," Federation of Automobile Dealers Associations (FADA) President C S Vigneshwar said in a statement.

Interestingly, as many as 72 per cent of new automotive buyers discovered the brand on the family of apps of Meta, the parent company of Facebook, Instagram and WhatsApp.