AI in mobile advertising: Transforming relevance, efficiency, and immersive experiences

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AI in mobile advertising: Transforming relevance, efficiency, and immersive experiences - e27

Quick Summary:

Artificial Intelligence (AI) has emerged as a game-changer in mobile advertising, enabling advertisers to craft more relevant, targeted, and engaging ads.

Leveraging AI allows for a refined approach to ad design, placement, and targeting, enhancing the overall impact of advertising campaigns.

Social media and influencer marketing have also revolutionised consumer outreach, with user-generated content and social proof amplifying ad appeal and credibility.