Agentio, a rising star in the creator economy, has secured $40 million in Series B funding led by Forerunner Ventures, marking a significant milestone in its mission to revolutionize how brands and creators collaborate.
This funding, announced on November 18, 2025, brings the company’s total capital raised to $56 million and values it at $340 million, highlighting strong investor confidence in its AI-driven platform.
From YouTube to Meta: Agentio’s Bold Expansion
The startup, initially focused on automating ad placements for YouTubers, is now scaling its marketplace beyond YouTube to include platforms like Meta, tapping into a broader creator ecosystem.
Agentio’s platform leverages AI technology to match brands with relevant creators, streamlining the process of sponsored content creation and ensuring more effective campaigns.
The Booming Creator Economy and Market Trends
In the first half of 2025, views on sponsored videos on YouTube surged by 28% year-on-year, while the number of such videos grew by an impressive 54%, underscoring the growing demand for creator-led advertising.
Historically, brands have struggled to navigate the fragmented creator space, often relying on manual outreach or inefficient intermediaries, a challenge Agentio aims to solve with its programmatic approach.
The impact of this funding extends beyond Agentio, signaling a broader shift in advertising where creator marketing is becoming a core component of media plans for brands worldwide.
What’s Next for Agentio and the Industry?
With the fresh capital, Agentio plans to expand its team, enhance its AI infrastructure, and further integrate with platforms to support creators across diverse formats like YouTube Shorts and Instagram Reels.
Looking to the future, the company envisions creator marketing as a staple in every advertiser’s strategy, potentially reshaping how digital ad budgets are allocated over the next decade.
The rise of Agentio also reflects the accelerating creator economy, projected to reach billions in value as more individuals turn to content creation as a viable career path.
As competition heats up in the adtech space, Agentio’s focus on automation and scalability could position it as a leader, though it will need to navigate challenges like platform policy changes and creator trust.
For now, this $40 million round is a testament to Agentio’s potential to redefine brand-creator partnerships, with more updates likely to follow as it rolls out new features and integrations.
Maria Lourdes
