Agentio, a pioneering platform in the creator economy, has secured a significant $40 million in Series B funding led by Forerunner, marking a major milestone in its mission to revolutionize brand-creator collaborations.
This investment, announced on November 18, 2025, brings the company's total capital raised to $56 million and values it at an impressive $340 million, highlighting the growing confidence in creator-led advertising.
Agentio's Evolution in the Creator Economy
Initially focused on YouTube, Agentio has built an AI-native platform that automates the process of matching creators with brands for sponsored content, streamlining what was once a labor-intensive process.
The startup's success on YouTube is evident from recent data showing a 28% year-on-year increase in views on sponsored videos and a staggering 54% growth in the number of such videos in the first half of 2025.
Expanding Beyond YouTube to Meta Platforms
With this new funding, Agentio is now scaling its operations beyond YouTube, actively testing integrations with Meta platforms to tap into a broader creator base across Instagram and Facebook.
This expansion reflects the broader trend of brands allocating more advertising budgets to influencer marketing, recognizing the authentic engagement creators can drive compared to traditional ads.
Historical Context and Industry Impact
Founded to address inefficiencies in creator-brand partnerships, Agentio's journey mirrors the rapid rise of the creator economy, which has grown into a multi-billion-dollar industry over the past decade.
The platform’s automation and AI-driven approach could potentially reshape how digital advertising budgets are allocated, making creator marketing a staple in every advertiser’s media plan.
Future Prospects and Challenges
Looking ahead, Agentio plans to use the Series B funding to enhance its infrastructure, expand its team, and further develop its technology to support global creator campaigns at scale.
However, as the platform grows, it will face challenges such as maintaining creator authenticity and navigating the complex regulatory landscape of sponsored content across different regions.
Despite these hurdles, industry experts believe Agentio is well-positioned to lead the charge in making creator-led advertising more programmatic and accessible, as reported by sources like TechCrunch.
With a clear vision and substantial backing, Agentio’s trajectory suggests a transformative impact on the future of digital marketing and the creator economy at large.
Alfred Lee
