Adidas raises guidance again as Q2 sales surge 9%

Quick Summary:

Even without Yeezy, the activewear giant’s sales are trending strongly in the right direction as styles like the Samba gain renewed steam.

An Adidas store stands in Manhattan on October 25, 2022, in New York City.

The retailer, which has lost steam in recent years as Nike has surged ever further ahead, may be in a good spot to take share from its rival, which is now backpedaling from a DTC strategy that swung too far away from wholesale.

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Article Details

Author / Journalist: Cara Salpini

Category: EconomyBusiness

Markets: United States

Topics: Noted Sales Yeezy Inventory Wholesale Adidas Adidas’ Analysts Last Million Year

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-07-17 @ 11:54:00 (20 hours ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 409 words

Reading Time: 3 minutes read

Sentences: 14 lines

Sentence Length: 30 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 21666944

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