Adidas Forecasts Increased Profits through High Demand for Classic Samba and Continued Reduction of Yeezy Inventory

Quick Summary:

CEO Bjorn Gulden has pledged to return Adidas to growth this year following the collapse that the company faced during the pandemic when demand dried up in China and its fallout with rapper and designer Ye.

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Article Details

Author / Journalist: Tim Loh, Bloomberg

Category: EconomyBusiness

Markets: United StatesChina

Topics: Kanye west Nike Adidas Yeezy Boost Profits Shoes Adidas Germany Sports

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-04-17 @ 09:16:22 (2 weeks ago)

News Timezone: GMT +8:00

News Source URL: fortune.com

Language: English

Article Length: 36 words

Reading Time: 1 minutes read

Sentences: 32 lines

Sentence Length: 2 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Fortune

News ID: 20712577

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About Fortune

Main Topics: EconomyBusiness

Official Website: fortune.com

Update Frequency: 36 posts per day

Year Established: 1929

Headquarters: United States

News Last Updated: 8 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

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API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #95

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