Adidas CEO: ‘You have to be more American to be successful in America’

Quick Summary:

With sales in North America down 7% in Q2, CEO Bjørn Gulden said the athletics retailer is leaning into American sports like basketball and baseball.

CEO Bjørn Gulden said the company is sharing product with wholesale partners in tandem with its DTC channels.

Adidas’ Eurocentric positioning has previously been one of the criticisms analysts have leveled at the athletics retailer, particularly as the North America region is by far the largest revenue gap between itself and its larger rival, Nike.

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Article Details

Author / Journalist: Cara Salpini

Category: EconomyBusiness

Markets: United States

Topics: Sports Product Sales North Wholesale American Gulden Quarter Adidas Adidas’ America

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-07-31 @ 12:09:00 (18 hours ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 544 words

Reading Time: 4 minutes read

Sentences: 18 lines

Sentence Length: 31 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 21875198

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