Adani group to press the pedal on its retail play through super app

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Adani group to press the pedal on its retail play through super app - Business Standard

Quick Summary:

The group has already launched the ‘Adani One’ super app that will eventually sell products across the spectrum, top executives said.

The new businesses under incubation by Adani Enterprises are slated for future demergers, thus offering substantial scope for value unlocking from the firm, officials said.

Adani’s investments in a consumer-facing super app will give direct competition to other homegrown super apps launched by the Tata and Reliance groups.