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Ad Regulator Rules That Match.com's 'I'm a Keeper' TikTok Was Sexist

Gizmodo LogoGizmodo1 mo ago

Ad Regulator Rules That Match.com's 'I'm a Keeper' TikTok Was Sexist - Gizmodo

Quick Summary:

In June, Match.com posted a TikTok to its UK account featuring a woman’s voice saying, "Things that make him realize I’m a keeper.” The video showed a woman giving a man a protein shake while he sat on the couch and arranging fresh towels and socks for him.

Meanwhile, the third video, “Small gestures we do for each other that make me realize he’s a keeper” featured actions carried out by both parties.

Nonetheless, the company did appear to admit in a very small voice that the video in question could send the wrong message.“Match.com conceded that the ad, when viewed in isolation, did not convey the full story of the couple’s relationship.


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Article Details

Author / Journalist: Jody Serrano

Category: Technology

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2022-10-05 @ 21:48:00 (1 months ago)

News Timezone: GMT -5:00

Ranking: #1173 (out of 3221 stories this day)

News Source URL: gizmodo.com

Language: English

Article Length: 736 words

Reading Time: 5 minutes read

Sentences: 17 lines

Sentence Length: 44 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Gizmodo

News ID: 748200

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About Gizmodo

Main Topics: Technology

Official Website: gizmodo.com

Update Frequency: 28 posts per day

Year Established: 2002

Headquarters: United States

News Last Updated: 9 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT -5:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #30

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