Ad Regulator Rules That's 'I'm a Keeper' TikTok Was Sexist

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Ad Regulator Rules That's 'I'm a Keeper' TikTok Was Sexist - Gizmodo

Quick Summary:

In June, posted a TikTok to its UK account featuring a woman’s voice saying, "Things that make him realize I’m a keeper.” The video showed a woman giving a man a protein shake while he sat on the couch and arranging fresh towels and socks for him.

Meanwhile, the third video, “Small gestures we do for each other that make me realize he’s a keeper” featured actions carried out by both parties.

Nonetheless, the company did appear to admit in a very small voice that the video in question could send the wrong message.“ conceded that the ad, when viewed in isolation, did not convey the full story of the couple’s relationship.

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Article Details

Author / Journalist: Jody Serrano

Category: Technology



Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2022-10-05 @ 21:48:00 (1 months ago)

News Timezone: GMT -5:00

Ranking: #1173 (out of 3221 stories this day)

News Source URL:

Language: English

Article Length: 736 words

Reading Time: 5 minutes read

Sentences: 17 lines

Sentence Length: 44 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Gizmodo

News ID: 748200

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Headquarters: United States

News Last Updated: 9 hours ago

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