Act-On Software to be Acquired by Banzai to Deliver AI-driven Marketing Portfolio to Enterprise Customers

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Banzai Adds Enterprise Marketing Automation Platform, the cornerstone of AI-driven B2B marketing, to Growing Product FamilyPORTLAND, ORE, Jan.23, 2025 (GLOBE NEWSWIRE) -- Act-On Software Inc., an enterprise marketing automation platform (MAP) provider, today announced that they have signed a definitive agreement to be acquired by Banzai International, Inc.(NASDAQ: BNZI), a leading marketing technology company that provides essential marketing and sales solutions.

Kate and her executive team have done an outstanding job at positioning Act-On as a leading AI-enabled modern marketing automation platform," says Diane Fraiman, Managing Director at Voyager Capital and Act-On Board Member.”Joining forces with Banzai will enable both companies to innovate faster and expand into new markets, increasing value to enterprise customers".

By making customer data actionable, Act-On empowers marketers to think big and create smart, effective programs that drive growth and increase customer lifetime value – all with exceptional speed and efficiency.” Banzai’s vision is to build a comprehensive suite of AI-powered marketing products to help businesses of all sizes grow.

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Article Details

Author / Journalist: Act-On Software

Category: Technology

Markets: China

Topics: Act-on Banzai Marketers Enterprise Platform Customers Marketing Provides Solutions Automation Software

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-01-23 @ 14:00:00 (12 hours ago)

News Timezone: GMT +8:00

News Source URL: globenewswire.com

Language: English

Article Length: 608 words

Reading Time: 4 minutes read

Sentences: 26 lines

Sentence Length: 24 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © GlobeNewswire

News ID: 25368859

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