Act-On Announces Act-On InSite, New Generative AI Web Agent Solution Available to Marketers Through Its Enterprise Marketing Automation Platform

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Act-On Announces Act-On InSite, New Generative AI Web Agent Solution Available to Marketers Through Its Enterprise Marketing Automation Platform - GlobeNewswire

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Act-On InSite AI Web Agent engages site vistors longer, answers questions faster, and improves website performancePortland, Ore, Nov.13, 2024 (GLOBE NEWSWIRE) -- Act-On, the leading marketing automation platform for ease-of-use and scalability, announces the debut of Act-On InSite™, a generative AI web agent to give marketing teams an AI-powered web experience and improve lead acquisition. Act-On InSite is a generative AI chat agent that is embedded within a customer’s website to answer visitors’ questions concerning the company and its products, and help visitors engage with sales and support.

Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing programs to grow their businesses and expand their reach in the market. About Mopo: MOPO delivers Conversational AI Agents that help marketers improve the customer experience and accelerate the buyer journey for their website visitors.

"Whether it’s AI-powered analytics or innovations in segmentation, Act-On is bringing that future to marketers, today.” The Act-On InSite web agent uses advanced Generative AI, trained on knowledge extracted only from a customer's website, to provide a conversational AI web experience.