A Trend to Avoid: The CMO That Wants to be CRO

Quick Summary:

Dear SaaStr: What are the most common challenges of a VP of marketing transitioning into a Chief Revenue officer CRO role?

But I see more and more VPMs wanting to be CROs in the past few years.Be wary.

I’ve almost never seen this work in B2B / SaaS.

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Article Details

Author / Journalist: Jason Lemkin

Category: StartupsTechnology

Markets: United States

Topics: Marketing Blog Posts Sales Growth

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-18 @ 11:18:06 (4 days ago)

News Timezone: GMT +8:00

News Source URL: saastr.com

Language: English

Article Length: 284 words

Reading Time: 2 minutes read

Sentences: 14 lines

Sentence Length: 21 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © SaaStr

News ID: 23763572

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About SaaStr

Main Topics: StartupsTechnology

Official Website: saastr.com

Update Frequency: 2 posts per day

Year Established: 2012

Headquarters: United States

News Last Updated: 14 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #98

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