A marketing map to the world beyond third-party cookies

Quick Summary:

Despite the latest delay from Google, when it comes to the demise of the third-party cookie, it is a question of not if’ but when’.

While the cookie has for many years been the bedrock on which online advertising is built, its phasing out should be welcome news to advertisers and publishers alike.

In the post-cookie landscape, publishers are at the forefront of first-party data solutions.

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Article Details

Author / Journalist: Henry Shelley

Category: StartupsTechnology

Markets: Singapore

Topics: Data analytics Advertising Community

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-12-11 @ 01:00:59 (2 days ago)

News Timezone: GMT +8:00

News Source URL: e27.co

Language: English

Article Length: 702 words

Reading Time: 4 minutes read

Sentences: 1 lines

Sentence Length: 702 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © e27

News ID: 24350087

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About e27

Main Topics: StartupsTechnology

Official Website: e27.co

Update Frequency: 9 posts per day

Year Established: 2006

Headquarters: Singapore

News Last Updated: 15 hours ago

Coverage Areas: Singapore

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #10

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