The real challenge is no longer if’ but deciding how fast’ and where to focus’.” Methodology "Cash Maturity 2024" was co-authored by PwC and Sidetrade between Q2 - Q3 FY24. The research encompassed responses from a sample of 180 companies across a range of industries and represented a diverse spectrum of functions, including CEO, CFO and Financial Manager. To ensure the robustness of our findings, it intentionally designed the survey sample to be highly heterogeneous, encompassing companies of varying sizes, from Small and Medium-sized Enterprises (SMEs) to large corporations, and spanning across a multitude of industry sectors. This methodological approach was undertaken to provide a comprehensive and representative analysis of the finance transformation landscape, offering insights that cater to a wide range of organizations. PwC France and North Africa contact Priscille Holler 00 33 07 87 93 40 38 priscille.holler@pwc.comAbout PwC France and MaghrebIn France and the Maghreb, PwC provides consulting and audit services, as well as tax and legal expertise, with the strategic ambition of being the benchmark in trust and business transformation industry-wide.
As finance departments continue to evolve into dynamic, value-generating units, the road to success lies in embracing change, setting clear priorities, and making bold, informed choices in the face of economic uncertainty. The complete Cash Maturity 2024 study can be accessed here. Arthur Wastyn, Partner PwC France and Maghreb commented: "Through technology - AI and process automation primarily - companies are now embracing a more systematic and ambitious transformation of their Order-to-Cash processes, moving beyond the aspirations of 2023.
In collaboration with consulting and audit firm PwC France and Maghreb, Sidetrade, the global leader in AI-powered Order-to-Cash applications, reveals a significant shift in investment and renewed boldness within the finance function, driven by a sharpened emphasis in 2024 on cash flow generation and EBITDA preservation amid a challenging economic landscape.
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