8 Questions to Help You Write a Compelling Marketing Brief

Quick Summary:

The marketing brief is the starting point with which every decision and movement made on the project should align — and that means it is also a living document.

Let’s use the campaign brief for HubSpot’s 2025 State of Marketing report as an example.

One of the first steps in a campaign is to draw up a marketing brief — sometimes called a creative brief or campaign brief — that serves as the single source of truth on the project.

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Article Details

Category: MarketingBusiness

Markets: United States

Topics: Marketing You’re Brief Want Campaign Audience Blueprint Questions Templates Project Help

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-03-14 @ 11:00:00 (14 hours ago)

News Timezone: GMT -5:00

News Source URL: blog.hubspot.com

Language: English

Article Length: 1438 words

Reading Time: 8 minutes read

Sentences: 93 lines

Sentence Length: 16 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © HubSpot

News ID: 26988228

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About HubSpot

Main Topics: MarketingBusiness

Official Website: blog.hubspot.com

Update Frequency: 2 posts per day

Year Established: 2006

Headquarters: United States

News Last Updated: 1 days ago

Coverage Areas: United States

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Publication Timezone: GMT -5:00

Content Availability: Worldwide

News Language: English

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Publisher ID: #2

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